Marketing the Destination of Perth

A Strategy for Perth Tourism

Strategy for Tourism in Western Australia has established a target to double the value of tourism expenditure from $6 billion in 2010 to $12 billion by 2020. To complement this target, the Perth visitor economy must grow to 22 million visitors per annum, creating:

  • $3.1 billion per annum in international export earnings;
  • $7.1 billion per annum in total visitor expenditure; and
  • 47,000 jobs in Perth


PRTO is proposing a joint government-industry program to promote the destination of Perth to the Australian and international travelling market. PRTO will establish a company to be named Destination Perth Marketing Alliance Ltd which will be suited for not-for-profit operations. It will have a membership of government and industry stakeholder entities with the operations outsourced to PRTO.

The Destination Perth Marketing Alliance will develop budgets to determine costs to run Destination Perth, will identify stakeholders, seek investment partners and develop public campaigns. For further information, contact Noeleen Pearson, PRTO CEO via email: